How To Make Your Mission VISUAL
Most top managers believe “visioneering” statements are a good thing; they provide direction and purpose, describe a company’s values, help allocate scarce resources, and communicate with stakeholders. However, most of these statements fail to capture anyone’s attention, much less drive desired behavior and outcomes.
Is there a way to create statements that uniquely stand out, resonate with stakeholders, and accurately reflect what the company is all about?