How To Make Your Mission VISUAL

Your Mission Statement can paint as beautiful a picture as this

​Most top managers believe “visioneering” statements are a good thing; they provide direction and purpose, describe a company’s values, help allocate scarce resources, and communicate with stakeholders.  However, most of these statements fail to capture anyone’s attention, much less drive desired behavior and outcomes.

Is there a way to create statements that uniquely stand out, resonate with stakeholders, and accurately reflect what the company is all about?

The Space

Some companies do an excellent job explaining the next steps, but most small businesses do not. Many companies give lots of attention to sales processes. Many companies invest in designing and executing their order fulfillment processes. Very few companies, however, give much attention to bridging the gap between their sales platform and their order fulfillment platform for their customers.

Making Buckeyes

During the holidays one morning, I leaned over and watched a video my wife had on her tablet about how to make chocolatey peanut butter abominations called Buckeyes.  Go YouTube … Read more