Value Proposition Archives - Highland Ross Leadership Development

Value Propositions, Part 2 – Aligning Your Company

April 12, 2021October 18, 2018 by Bob Ross

This article is the second of a two-part series on the subject of value propositions and value delivery systems. As in Part 1, I will frequently reference Michael Lanning’s book … Read more

Value Propositions, Part 1 – Making Trade-Offs

April 12, 2021October 15, 2018 by Bob Ross

Here is the first of a two-part series on the subject of value propositions and value delivery systems. I will frequently reference Michael Lanning’s book Delivering Profitable Value. I’m willing … Read more