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Value Propositions, Part 1 – Making Trade-Offs

April 12, 2021October 15, 2018 by Bob Ross

Here is the first of a two-part series on the subject of value propositions and value delivery systems.  I will frequently reference Michael Lanning’s book Delivering Profitable Value.  I’m willing … Read more

Categories Value Proposition Tags marketing, small business, strategy, Value Delivery System, Value Proposition

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