Greatest Thing Since Sliced Cheese
What if you spent a day in the life of the guy at the ballpark separating cheese slices?
Value Proposition
Value Propositions, Part 2 – Aligning Your Company
This article is the second of a two-part series on the subject of value propositions and value delivery systems. As in Part 1, I will frequently reference Michael Lanning’s book … Read more
Value Propositions, Part 1 – Making Trade-Offs
Here is the first of a two-part series on the subject of value propositions and value delivery systems. I will frequently reference Michael Lanning’s book Delivering Profitable Value. I’m willing … Read more