These are our guiding principles. It is important that our clients, future clients, and future employees and partners know that we value these principles.
1) A deep desire to render useful, substantive service. We want to see our clients be successful and balanced.
2) Intentness, which is the ability to resist temptation and to avoid rabbit trails of distraction. As intent people, we will stay the course and go the distance. We will concentrate on our objectives with determination, stamina, and resolve. This is that quality, that core value that won’t allow us to quit, no matter what.
3) Industriousness, which is comprised of hard work and careful planning. There is no substitute for work. The Law of the Farm is immutable.
4) Trustworthiness. We leave no doubt about our intentions. We speak to convey deep beliefs and convictions and we are never manipulative or political. We ask straight-forward questions, never leading, loaded, or manipulative questions. We aren’t afraid to make commitments and we honor those commitments.
5) Harmonious, cooperative effort. All natural laws and all of Nature’s plans depend upon inter-connectedness and harmonious, cooperative effort.
6) Creativity. If we are to render useful service to our clients, we must embrace new ways of doing things…. not change for change’s sake, but we must be imaginative and creative in serving our clients…and instilling in our clients the power of creativity in their own businesses.
7) Specificity. Much of the useful service we render stems from our battle against vague, meaningless clichés. There is so much unclear thinking in the world of business, whether because of the tremendous effort required to think clearly or the fear of putting something down on paper that feels like a commitment, a decision, or closing a door. Unclear thinking will doom a company to mediocrity, at best, so we must challenge vague language and put real meat on the bones.